27 February 23

Today (27 February) is International Polar Bear Day. The organizers say "We founded the day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic." My tie shows the Coca-Cola® logo with the polar bear theme from their print and TV advertisements. They used polar bears infrequently in print ads from 1922 through 1992, and then came the major shift in television ads in 1993's "Always Coca-Cola®" campaign.